The Story of the Blue Flower Telecaster

April 17, 2020

In the summer of 1968, Fender released their most unconventional finishes to date, the Blue Flower & Paisley Red finishes. Available on only the Telecaster and Telecaster Bass, their striking appearance was made possible by a new product line from Borden Chemicals of Columbus, Ohio, "Cling Foil." This new "beautifully embossed" & "beautifully printed" foil was a product designed to go on refrigerators, tv-trays, cabinets, and boxes of all types to make them look more hip and modern. Somehow, Fender decided to take this existing product being sold in hardware stores and paint shops, and glue it to the front and back of their non-contoured Telecaster. Today we take a deep dive with an original 1968 Blue Flower Telecaster, and look at the differences between it and a standard Tele, detail the novel finishing process it required, and theorize as to why these are so much harder to find than their paisley brothers from 1968-69.